Archives for June 2014

What You’re Doing Wrong on Your LinkedIn Profile

Your LinkedIn Profile and common oversights that could be hinder its usefulness.

Last week, I had the privilege of speaking to a group of ambitious young Asian American professionals in Los Angeles about how they could use LinkedIn to build their careers. A few brave souls volunteered to have their profiles critiqued in front of 50+ people, and even more reached out to me afterwards to ask for private LinkedIn profile advice. After reviewing a dozen LinkedIn profiles over the weekend, I noticed some common oversights –

  1. You don’t have a professional profile photo. Your profile is 11x more likely to be viewed if you have a profile photo. That’s a big deal. My general rule for profile photos on LinkedIn is to show up on LinkedIn like you would show up to an interview in your industry. For attorneys, that might be you in a suit and tie but for an engineer, you can show up in a hackday t-shirt.
  2. Your Headline is your current job title. The headline is one of the first things people see on your profile. Your headline automatically defaults to your current job title, but your job title may not tell the whole story about who you are as a professional. For example, your job title might be “Sales Associate”, but the value you really provide as a sales person are your big ideas and focus on your clients so your headline could be more descriptive: “Big Idea, Client-Focused Salesperson”.
  3. Your public profile URL is not customized. It’s a whole lot easier for you and others to share your LinkedIn public profile URL when it is not a string of random letters and numbers, so take 20 seconds to customize it.

(…read more)

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